Business of the Year
The winner of the Business of the Year award will be hand-picked by the judges. This is a non-entry category and all winners will be automatically entered. The judges will be looking for a brand or organisation which has achieved outstanding things in the last 12 months. They will assess the company’s brand profile within its customer audience, its financial standing, community relations and environmental sympathies. The winner of this award will be an organisation that Norfolk can be proud of.
Judging will be based on initial application and notes from the category judging.
Business Person of the Year
Business Person of the Year is open to entrants of all levels within the business community. The winner may be a business leader who has worked in the industry for many years or an entrepreneur who is accelerating their career with speed. The judges will be looking for evidence of individuals that have implemented plans that ultimately achieve business growth.
Changing Lives Special Recognition Award
This award is to recognise businesses that have a clear strategy to go above and beyond normal expectations to make a positive impact on the communities in which they are located. The judges will be looking for a clear focus on how the management and staff of these businesses deliver noticeable improvements to the lives, health and environment of the people in the places that they operate in.
Customer Excellence Award
Judges will be looking for a business which shows a clear focus and understanding of their customer’s needs. Evidence should be provided of customer driven initiatives designed to raise service standards and increased customer satisfaction. The winner of this award will be a business that is able to demonstrate how they exemplify outstanding customer service, consistently delivered at the highest level, by a customer focused individual or team.
Disruptor of the Year
The winner will have clear purpose and be disrupting their sector with their drive for forward-thinking change. The judges will be looking for evidence of a clear and assessed understanding of the need for change which is supported by a focussed implementation strategy. This award is open for both individuals and businesses to enter.
Education in Business Award
This award is open to businesses of all shapes and sizes that are committed to skill development for the benefit of the local community. The judges will be looking for an organisation that is going above and beyond their business needs to equip people with the skills of the future. The winner of this award will be putting into place practices or procedures to enable the next generation to succeed.
Employer of the Year
This award recognises the evolution of employee engagement and its impact on the workplace. It looks to showcase organisations that have evolved a culture and ethos that is people centric. The judges are looking for evidence in three areas of recognition, innovation, and progressive people strategies.
Green Business of the Year
A business that is able to demonstrate a commitment to reducing their carbon footprint through innovative and sustainable practices that is always learning and sharing their experiences of this process with others to push the move to a green economy.
Marketing Innovation Award
The Marketing Innovation award will recognise a business or organisation that has created effective and innovative marketing campaigns. This award will look for those who truly understand their audience and base their marketing strategy on solid data and research. We are looking for marketing concepts which are creative, memorable but also measurable with a positive evidence of results. The entrant may have identified a new trend, looked to actively expand their customer base with a new offering as well as understanding the importance of retention of their existing customers.
Scale-Up Business of the Year
Entries in this category must have achieved a minimum of 20% year on year financial growth (turnover) for the last three years. As well as this we are also looking for growth in market share as well as a business that has evidence of a growth in customers.
SME of the Year
This category is open to businesses with a turnover between £2million and £50million. The winner of this award will be a company that has shown consistency in stability in their ownership of their market share. They will also show evidence of commitment to its purpose, community, employees, customers as well as development of products/service.
Start-Up Business of the Year
The winner of this award will be a business that has shown clear financial activity which translates into inward investment and/or increased turnover and/or acceleration to profit stage. The business must be less than three years old at the point of application closing and demonstrate a clear purpose for the business.